Two Wild London Pop Up Shops You Have to See to Believe
Pop up shops are often used by retail venues, restaurants, and to generate awareness for a cause. They’re a fantastic way to help make a brand better known, to put real products in the hands of consumers when business is normally conducted online, and they can help a business cash in on a holiday season. Some brands go above and beyond with their pop up shop concepts, but there are two emerging in London that are probably the most far-out venues we’ve ever seen.
The 24 Hour EJDER Club Pop Up Shop
Who knew a pop up shop opened up in a toilet could be so posh? When the marketing gurus at EJDER and 24HOURCLUB saw a boarded up toilet at East London’s Old Street Tube station, they realized the space could be used for so much more. Although it had been vacant for 70 years, the teams jumped in and began renovations. EJDER is no stranger to temporary retail space, as the company has been popping up all over the world, including a recent jaunt in Toronto, though this is by far the wildest venue they have chosen thus far. Although it still bears the markings of its past, the venue oddly jives with the edginess of the brands. The store is open through the end of May, and features apparel from brands like 424 on Fairfax, Medicom Toys, Human Made and KTZ.
The Bunyadi: London’s Naked Dining Experience Pop Up Shop
It sounds crazy, but nearly 40,000 people have signed up for the Bunyadi’s waiting list so far, and the number is increasing every minute. This is (not surprisingly) London’s first nude restaurant and was created by the same people who run a Breaking Bad-inspired cocktail bar called ABQ. The group, called Lollipop, plans to run the restaurant for a three-month span, beginning in June. The eatery will feature “naked” foods as well, focusing on dishes created with natural and home-grown ingredients. They even have a dedicated vegan menu planned. The creators have taken special care to give diners a measure of privacy by fixing bamboo partitions all around and have installed a changing area with bathrobes available. Those who want to soak up the atmosphere without being exposed in a “pure” state, may dine in a separate area. “We believe people should get the chance to enjoy and experience a night out without any impurities: no chemicals, no artificial colours, no electricity, no gas, no phone and even no clothes if they wish to,” said the founder of Lollipop, Seb Lyall. “The idea is to experience true liberation.” For obvious reasons, cameras, in addition to phones, are also banned.
It’s amazing what a little creativity (and perhaps off-kilter thinking) can produce, but if the waiting list at the Bunyadi is any indication of what the future holds, it’s clear these two pop up shops have hit a home run. If you’ve got a temporary space you’d like to lease, please list your space with us. Or, if you are an entrepreneur looking for a short-term rental, you can search our extensive list of Popertees.