Popertee Measure

Our Measure technology enables brands and retailers to gain deep insights on footfall, dwell time and audience profiling within a 5-25m radius of their physical activation. The device detects and reads real-time anonymised audience data from O2 customers. We can track 27 million handsets in the UK (34% mobile data market share) using a high priority 4G LTE frequency. Captured data is anonymised in real time, aggregated and returned to the Popertee platform for analysis.

Working in an exclusive partnership with Telefonica (O2), we use data insights to offer brands and landlords measurement and performance insights on their campaigns from crowd behaviours. Data is fully GDPR compliant.