Dyson Airwrap Salon

Popertee was proud to team up with Dyson this October to introduce an unprecedented product to the Irish market; the Dyson Airwrap. Dyson made our South William Street unit their new home for a week and transformed the space into a state-of-the-art Dyson Air Salon in order to promote the groundbreaking product. Dyson have invested a jaw-dropping €27 million into the design and production of the airwrap and the pop-up Dyson Airwrap Salon was the perfect opportunity to not only show it off but also to demonstrate that their investment was worth it while allowing people to see for themselves and get some tlc from the Dyson haircare team.

Just when the bitter cold was setting in and our minds were turning to weather related hair damage, Dyson’s team of hair scientists, engineers and researchers gave us a hair care miracle to ease our woes. The advantage of this new hair styler? Unlike other stylers, it does not use extreme heat. Using only air pressure, consumers could walk in, book an appointment and test out the product's unique selling points. The super slick salon took up residence in South William Street for one week, and got people talking about how Dyson’s haircare products are unlike any other, and in turn are worth investing in. 

If your feeling inspired by this story and have a product you would like to introduce to clients in a bricks-and-mortar store or boost brand awareness by engaging directly with the customer don’t hesitate to get in touch.