Popertee was founded in 2016 in Dublin by our CEO, Lucinda Kelly. It was born as a basic marketplace connecting brands with spaces for short-term marketing and retail campaigns. What became evident very early on was the requirement from brands and marketing agencies for data to help drive better decisions for planning and measuring physical campaigns. A lack of data compared to other marketing channels to ultimately drive ROI meant an updated business direction for Popertee with a singular focus of bringing data to marketers and retailers and becoming global leaders in this space.
Our first product, Popertee Discover™, is an advanced location intelligence feature which combines telco, geo-spatial, social media and other data sources to understand unique footfall figures & segmented demographic insights within a 100 metre radius of every space on our website (London only, other locations coming soon!) Better still, our platform’s recommendations engine ranks these spaces based on target audience profiling.
To enable brands to evaluate the success of their campaign and create a seamless connection between the physical and online world, we can also provide brands with our exclusive Popertee Measure™ devices. These devices are designed to simply plug in at the event location and track the audience metrics (unique footfall, demographic insights, dwell time & sentiment analysis) within a 5-50 metre radius. All data recorded by these devices will be accessible to the campaign owner on their own Popertee dashboard.
Founder & CEO
Head of Client Services
With plans for ground-breaking technological developments and global expansion, we have only just begun to Pop! In January 2018, Popertee was shortlisted to pitch at [email protected] in front of The Duke Of York.
Best Creative Retail Startup
Bank of Ireland Start up Awards
Winner of the Wayra UK Pitch Contest
TechConnect Live, RDS