Volvo set up a pop up shop in Dublin to promote the launch of the new XC40. The goal was to create a high visibility experience to build awareness that would convert into test drives.
Volvo sought a location targeting affluent males and females, 30-45 in Dublin centre. Popertee were able to secure a premium space on Ireland’s most premium street, Grafton Street for a 2 month booking
The pop-up was a huge success for Volvo. On average, 20% of prospects who booked a test drive from the pop-up converted to a purchase. This far exceeded expectations and other acquisition channels.
Volvo have since booked two further spaces with Popertee and are in planning stages for further locations. Volvo's Brand Director Emma Carroll said “Popertee is a really innovative concept and company. Brands and advertiser are keen to engage face to face with their consumers and pop ups are the way to go. Popertee have really identified a meaningful gap in the market enabling us to use data for the first time for our campaigns.”