For the second year running, the Jameson Black Barrel pop-up experience retuned to South William Street, Dublin.
The goal of the campaign was to reintroduce the Irish market to the more special whiskeys in its inventory, and of course, to lend a hand to the scramble of last-minute shoppers with the perfect gift. The pop-up was an excellent opportunity for Jameson to directly engage with their customers, build brand awareness and provide a unique and memorable shopping experience.
It was a roaring success and gained popularity by providing tastings of their triple distilled, twice charred Jameson Black Barrell whiskey. They matched the interiors to the rich and intensified flavours of the charred whiskey with dark interiors and low lighting accented with fiery motifs of back lit golden Jameson bottles. Passers-by could pop in, sample whiskeys and even purchase a personalised engraved bottle of Jameson Black Barrel Whiskey.
The shop acted as an opportunity for the mammoth distillers and distributors to engage with the public totally unmediated with complete creative control over their experiential marketing campaign.
If you have any interest in running an activation of your own or feel inspired by this story, don’t hesitate to get in touch to make an enquiry.